Success in entrepreneurship is not just about innovation or opportunity—it’s about resilience. The capacity to keep moving forward through uncertainty and challenge is what separates those who endure from those who retreat. For women building businesses in traditionally male-dominated spaces, that perseverance becomes even more critical.

Angela Mustone is a shining example of what it means to persevere. As the founder of HighOnLove, she has transformed a bold vision into a global brand that champions female empowerment, sexual wellness, and self-care. Without initially setting out to be a leader, Angela’s authenticity and tenacity carved that path naturally.

Creating a Brand with Purpose

HighOnLove began with a simple, yet powerful intention: to help women reclaim their sensuality and embrace their own narratives around intimacy. Angela believed deeply in the product and even more in the mission behind it. By blending the therapeutic properties of cannabis oil with luxury self-care, she crafted a range of products that weren’t just innovative—they were transformative.

The name HighOnLove was a deliberate and empowering choice. The word “high” represented more than cannabis; it symbolized an elevated state of being, fueled by confidence, wellness, and pleasure. The brand quickly became known not just for its unique formulations, but for its message: self-love is essential, and there’s nothing shameful about embracing it.

Among its standout offerings, the Stimulating Sensual Oil and Stimulating O Gel have become favorites for addressing concerns like vaginal dryness, discomfort, and low libido. More than just products, they’ve become tools for reclaiming joy and connection.

Angela’s brand has sparked conversations that many avoided for years. HighOnLove is helping to dismantle outdated taboos around women’s sexuality, cannabis, and self-pleasure—redefining what it means to live confidently and fully.

Overcoming Industry Barriers

When Angela entered the market, she was met with resistance. The space was largely male-dominated, and as a woman leading a wellness company focused on female pleasure, she found herself facing dismissive attitudes and systemic bias. “It felt like a boys’ club,” she recalls. “Women weren’t taken seriously, and strong female leadership was often misunderstood or challenged.”

Angela refused to let stereotypes define her. Instead, she led with integrity, allowing her expertise and vision to speak louder than any outdated perceptions. Funding, like for many female entrepreneurs, presented early hurdles—but she pushed through them.

The global pandemic brought another major obstacle. With retail partners shutting down, Angela had to pivot swiftly. Her team revamped the company’s online presence, leaned into digital community-building, and accelerated e-commerce growth. The results were undeniable: HighOnLove reached more customers than ever before.

Looking back, Angela wouldn’t change a thing. Each roadblock strengthened her understanding of her business and deepened her commitment to the brand’s mission. “Every challenge was a lesson. Every misstep brought us closer to success.” 

A Holistic Approach to Client Experience

Behind HighOnLove’s success lies a deeply thoughtful client experience strategy. Angela and her team have created a customer journey rooted in trust, education, and responsiveness.

The approach includes:

·       A tightly connected, engaged social media presence

·       Swift and thoughtful customer service

·       Expert-driven content focused on intimacy and wellness

·       A digital community space designed to answer real questions and offer support

This four-part framework ensures that customers feel seen, heard, and supported no matter how they interact with the brand.

Angela credits much of the company’s resonance to her small but passionate team. Aligned in purpose, the team works collaboratively across all touchpoints—from internal operations to supplier relations—to create an experience that feels cohesive and empowering.

Advice for Emerging Leaders

Angela believes that belief in oneself is non-negotiable for any entrepreneur. Without that foundation, everything else falters. “If you don’t believe in your vision, how can anyone else?” she says. “You need courage, conviction, and an unshakeable trust in your product.”

Her advice to emerging leaders is simple but powerful: stay true to your mission, even when the world doesn’t understand it yet. That unwavering commitment is what will carry you through the toughest moments.

Looking to the Future

Angela is not slowing down. This year, she expanded into Colorado, launching a new collection that includes THC lip balm, sensual pre-rolls, and THC-infused Stimulating Oil—all now available in select dispensaries. These new products represent a pioneering step in the market, blending cannabis with elevated intimacy experiences.

In the years ahead, Angela plans to extend the HighOnLove brand into the UK and expand its THC offerings into more U.S. states. Her goal is clear: to reach more women, open more conversations, and continue building a movement rooted in self-love and empowerment.

Final Thoughts

Angela Mustone’s journey is a powerful reminder that success doesn’t require conforming to outdated norms. It requires vision, courage, and a deep belief in what you stand for. Through HighOnLove, she has not only built a thriving brand but has also created space for women to explore their wellbeing with confidence and without shame.

Angela isn’t just selling products—she’s shaping a cultural shift. And with every barrier she breaks, she opens the door for more women to step into their power.