In today’s increasingly interconnected world, going global means more than simply expanding operations across borders. It requires deep understanding of cultural dynamics, market-specific needs, and customer behavior. True globalization demands flexibility, local insight, and a willingness to adapt—elements that only the most strategic leaders can deliver.

One such leader is Anna N Schlegel, a seasoned global strategist who has consistently unlocked new revenue opportunities and scaled businesses across continents. As Vice President of Global at Procore Technologies, Anna brings decades of expertise in international expansion and enterprise growth.

An Evolution in Global Strategy

Anna’s career began with a focus on technical translation, but she quickly recognized the broader implications of her work. She understood that preparing a product for international markets involved more than language—it required reengineering code, aligning content, and determining regional priorities. Over time, she built a career dedicated to helping companies navigate the complex path to global success.

Throughout the past three decades, Anna has led globalization, engineering, product lifecycle, corporate strategy, marketing, and international product teams at some of the most renowned tech giants in Silicon Valley. Her experience spans Cisco Systems, Google, Xerox, VMware, NetApp, and VeriSign. She has built strategies that tap into product-market fit while aligning enterprise investments to achieve market expansion goals worldwide

Anna’s contributions extend beyond the corporate realm. She has dedicated much of her life to philanthropy, beginning with local environmental initiatives in her hometown of Girona, Catalunya. She currently serves on three international boards, leads the Women’s Study at the Catalan International Economic Circle, and is a founding member of several nonprofit organizations including Women in Localization and STEMentors Silicon Valley. Recognizing her contributions to society, the Catalan Government awarded her the prestigious “Creu de Sant Jordi” Medal of Honor in 2021.

Elevating Global Excellence at Procore

In her current role at Procore Technologies, Anna oversees two key areas: enterprise content strategy and global expansion. Procore is a leading construction management platform used in over 180 countries. The company supports construction professionals from pre-construction through project completion, driving efficiency, reducing risk, and improving profitability.

Anna’s teams are responsible for ensuring Procore’s global readiness, from aligning headquarters with international field offices to incorporating AI and localization frameworks. Her team developed a proprietary model to assess the company’s maturity in globalization and content strategy, helping them continually refine and expand their impact.

“We are constantly pushing boundaries,” Anna explains. “Innovation is part of our culture, and we run an internal lab to test new ideas. I’ve been fortunate to apply the best practices I’ve learned from previous roles and customize them for the unique needs of Procore.”

Leading with Integrity and Vision

Born in Catalunya and now based in California, Anna merges European and American leadership philosophies. She believes in leading with values, communicating with clarity, and pursuing innovation with urgency. Known for her ability to forecast business challenges and opportunities years in advance, she strives to bring her team along with her vision.

Being both an immigrant and a woman in executive leadership hasn’t come without challenges, but Anna approaches these hurdles with patience and determination.

“I’ve come to accept that my journey is unique, and instead of focusing on the barriers, I focus on what I can deliver through my work,” she shares.

A strong advocate for inclusion, Anna mentors emerging leaders, actively participates in employee groups, and amplifies diverse voices. Her commitment is not limited to statements or checklists—she designs programs that create real pathways for women and underrepresented professionals to thrive.

Staying Ahead in a Changing Landscape

Anna closely monitors industry shifts and adapts accordingly. One of the most significant changes she sees is the rapid integration of generative AI. In the realm of globalization, traditional roles such as translators are evolving into data trainers and editors. Within construction, technologies like Building Information Modeling (BIM) and data-driven decision-making tools are reshaping the way companies operate.

To keep pace, Procore continues to build scalable, country-compliant solutions that support project management, financial reporting, safety, and design coordination across geographies. A notable example is the launch of the Procore Construction Network, a digital platform that connects stakeholders across the global construction ecosystem.

Building a Sustainable Future

Procore is also deeply committed to sustainability. The company outlines its environmental, social, and governance (ESG) initiatives in detailed reports and has implemented a range of impactful strategies, including:

·       Helping clients reduce construction waste and improve job site safety through their technology.

·       Offering ESG data integrations via the Procore App Marketplace.

·       Supporting education through access to Procore for 97% of accredited undergraduate construction management programs in the U.S.

·       Donating software and funds to support diversity in construction, including a $250,000 scholarship initiative for Historically Black Colleges and Universities.

·       Driving board diversity, with nearly half of the Board of Directors identifying as female.

·       Creating a cross-functional ESG committee that guides initiatives across the organization.

Words of Wisdom for Aspiring Leaders

For future entrepreneurs and rising professionals, Anna emphasizes lifelong learning. She has pursued studies across five universities, including advanced programs in telecommunications and gender studies at Stanford University.

“Identify your gaps and train yourself to close them. I took courses in speed reading and board management—not because I had to, but because I wanted to lead more effectively,” she says.

Her advice is rooted in personal growth, continuous learning, and purpose-driven leadership. She encourages others to stay curious, embrace mentorship, and build careers that make a global impact.

Quotes to Live By

“My goal is to work for companies that have a worldwide reach and impact the lives of many.”

“Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple.” – Sir Richard Branson

“We strive to continue to be the best globalization and enterprise content strategy teams in the industry.”