Resilience, passion, and unwavering dedication often define the essence of a true leader. For Dr. Norman D. Hall, President of Simpson University in Redding, California, these qualities are not just personal traits but foundational principles in how he leads, builds, and inspires. Now in his seventh year at the helm, Dr. Hall continues to steer the university with strategic intent and a deep commitment to its mission.

A Career Rooted in Service and Mentorship

Dr. Hall’s journey in education and leadership spans decades and reflects a consistent dedication to shaping lives through learning. He began his academic path with a dual degree in Biology and Sociology from Greenville University in 1987, followed by a master’s degree from Southern Illinois University in 1989, and eventually earned a doctorate in Institutional Management from Pepperdine University in 2003.

His early career placed him at the center of student life. At Southern Illinois University Carbondale, he managed a 17-story residence hall housing nearly 1,000 students. It was here, during a moment of crisis involving a student in distress, that he discovered a lasting commitment to creating safe, supportive environments for young people.

Dr. Hall continued building his career through leadership roles at institutions including the University of California Santa Barbara, Ashland University, and Azusa Pacific University. Returning to his alma mater, Greenville University, he expanded his portfolio as Vice President for Student Development, later taking on responsibilities in international relations, alumni outreach, and church partnerships. He also led the WALKABOUT wilderness leadership program, helping students deepen their character and faith through physical challenge and reflection.

Simpson University’s Rich Heritage and Expanding Vision

Founded in 1921 as Simpson Bible Institute, the institution was created to prepare students for ministry and mission work. It later moved from Seattle to San Francisco, then settled in Redding in 2004, evolving into a university committed to shaping students in mind, faith, and character.

Today, Simpson offers a diverse catalog of academic programs, including 18 undergraduate majors, 6 graduate degrees, 4 adult studies options, and multiple graduate certificates. These are organized under four key schools: the College of Arts & Sciences, the School of Nursing, the School of Adult and Graduate Professional Studies, and the A.W. Tozer Theological Seminary.

Simpson has also responded to evolving academic interests and job market trends by introducing programs in Engineering, Kinesiology, and Digital Media. Its athletics program now includes 20 competitive sports under the National Association of Intercollegiate Athletics (NAIA), with student-athletes making up a significant portion of the student body.

Meaningful Growth through Strategic Focus

Under Dr. Hall’s leadership, Simpson University has seen measurable progress. Over the last six years, enrollment in both undergraduate and graduate programs has increased by 25 percent. The university’s nursing program has consistently produced a perfect pass rate on the NCLEX exam for recent cohorts and was previously ranked as California’s top nursing program. These accomplishments have positioned Simpson among the U.S. News and World Report’s recognized colleges.

To guide the university’s future, Dr. Hall introduced the Strategic Plan Action Framework, anchored by four key areas: institutional assessment, spiritual formation, innovation and fiscal responsibility, and fundraising development. This model connects long-term objectives to annual budgeting, using clear metrics to ensure progress and accountability.

The university also conducted a comprehensive market analysis of its surrounding region, which helped shape new academic offerings aligned with local workforce needs. This has resulted in additions such as Sports Management and Computer Information Systems.

A Vibrant Campus Life Built on Opportunity

Dr. Hall has placed significant emphasis on enriching student life beyond the classroom. This includes strategic investments in athletics and co-curricular programming. Recent sports expansions have included women’s wrestling, men’s volleyball, and bass fishing, the latter of which has achieved national recognition by holding the top spot in the western region for five consecutive years.

One of the most notable additions is the launch of Simpson’s football program—the only NAIA football team in California, which reflects both community interest and institutional growth. With 22 sports teams, Simpson Athletics is experiencing its most successful run in school history.

A Commitment to Financial Strength and Affordability

Fiscal stewardship remains central to Dr. Hall’s responsibilities. He leads a modified zero-based budgeting process that ensures every financial decision is tied to outcomes. Beyond tuition, Simpson has pursued diversified revenue sources, including strategic fundraising and asset development.

The impact is clear: Simpson University has recorded six of its strongest financial years in more than a century. This success has helped lower the average student debt to just $18,000, far below the national average, allowing graduates to begin their professional lives with a solid financial footing.

Leadership through Learning and Faith

Challenges have been a constant in Dr. Hall’s career, yet his approach remains grounded in continuous learning and spiritual growth. He seeks out mentors, explores new leadership strategies, and carves out time for personal development. Whether studying budgeting or exploring diversity leadership, Dr. Hall views learning as a lifelong endeavor that strengthens his capacity to lead.

His leadership style is collaborative and purpose-driven, grounded in Christian values that are reflected throughout the campus culture. He consistently encourages students and staff to embrace learning, service, and integrity in every aspect of their work.

Preparing Simpson for the Next Chapter

Looking ahead, Dr. Hall’s vision includes expanding Simpson’s physical campus and its academic footprint. Construction is underway on a Business Technology and Engineering Building designed to support innovative learning. Plans are also in motion for a new events center, which will become the largest climate-controlled venue in Northern California. The facility is expected to serve as a hub for campus and community events, including concerts, athletic competitions, and large gatherings.

These developments represent more than just buildings, they signal Simpson University’s ongoing evolution as a dynamic and mission-driven institution.

Balancing Leadership with Personal Renewal

While Dr. Hall’s professional schedule is demanding, he remains grounded through time spent with his family and close connection to the outdoors. Once an avid cyclist and backpacker, he now finds peace in walking with his wife and dogs or enjoying fly-fishing. These moments of rest and reflection keep him energized and focused.

Living a Purposeful Legacy

Raised in a rural setting and shaped by the strong values of his parents, Dr. Hall’s calling became clear early in his career. A pivotal moment as a young hall director reminded him that leadership is not about titles but about compassion, responsibility, and presence.

Today, he carries that same sense of purpose into every decision he makes at Simpson University. Whether guiding new initiatives, mentoring students, or overseeing campus growth, Dr. Hall remains committed to advancing the mission of Christian higher education. His example of resilience and purpose continues to shape a university defined by opportunity, service, and hope.